China to Develop Its Own DVD Format
"For the second time in two years, China has announced plans to develop its own next-generation DVD standard to break the monopoly of foreign companies and avoid paying heavy licensing fees.
If successful, the move could add a new wrinkle to the battle between HD DVD and the competing Blu-ray Disc formats over which will become the dominant new DVD standard.
The official Xinhua News Agency said the new standard will be based on but incompatible with HD DVD, which is being promoted by Toshiba Corp. and Universal Studios, as well as Intel Corp. and Microsoft Corp., the leading suppliers of chips and software for most of the world's personal computers."
"China began developing its own DVD standard in 1999, rolling out EVD, or enhanced versatile disc, in November 2003 with a vow to shake off dependence on foreign standards. Despite strong government backing, the initiative fizzled amid a legal battle between the technology's developer and a consortium of Chinese player manufacturers. Protoype EVD players were introduced in 2004 but never established a presence in the market."