Chinese MMOG Yulgang Amassed 9 Million Registered Players in Two Months

From Next Generation: Chinese MMOG Hits 9 Million Users

"Chinese MMOG Yulgang has amassed a massive audience of 9 million registered players, just two months since its launch. This is more than double World of Warcraft's global audience.
The game, from Beijing 17game Network has reached a peak of 215,000 concurrent users. However, unlike WoW, it costs nothing to buy or play the game, with revenues drawn from sales of virtual merchandise."

China Net Investor: 17game Network is China.com's online gaming unit. China.com owns 48 percent of the gaming unit, while the unit's founders and employees own the rest.