Shanda and Baidu Forge Strategic Partnership
From PR Newswire: Shanda and Baidu Forge Strategic Partnership
"Shanda InteractiveEntertainment Limited, the largest operator of online games inChina, today announced a strategic partnership with Baidu.com, Inc., developerand operator of the world's largest Chinese language search engine. Pursuantto a memorandum of understanding, Baidu will leverage its search platform tohelp introduce Shanda's extended interactive entertainment content offeringsto a broad audience base, and Shanda will have Baidu's search tools embeddedin Shanda's user platform, further strengthening Baidu's leadership positionin the search market. In addition, the two companies will explore crossmarketing opportunities on each other's platform."