Friday, March 25, 2005

China's Videogame Market Forecasted to Become $2.0 Billion by 2009

From Videogame Market In China Explodes Despite Piracy

"Niko Partners, a leading market research firm, today announced that the videogame market in China is experiencing rapid growth, particularly in the online games segment. According to a new report released by the company, online games revenue is forecast to reach $2.0 billion by 2009. Additionally, China had 28.8 million gamers in 2004 and Niko Partners projects that number to grow to 55.5 million gamers by 2009."

"Online games are emerging as the preferred platform for gamers and publishers," said Lisa Cosmas Hanson, managing partner, Niko Partners. "The online game platform is an excellent solution for the Chinese market, meeting the consumer demands for social interaction, entertainment, and intellectual stimulation. It also meets the needs of publishers because revenue is earned from fees gamers pay to play games, rather than from purchases of game software units that have long been the victim of piracy in China."

"Niko Partners projects that the online games market will rise at a compound annual growth rate of 33.8% from $467.8 million in 2004, to $2.0 billion in 2009."
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