Monday, August 07, 2006

Chinese Global Champions in Waiting

From Deutsche Bank Research:
By Andreas Lunding

Global champions in waiting - Perspectives on China's overseas direct investment (PDF).

"One specific priority for the Chinese government under the ‘Going Global’ strategy is the creation of a number of ‘global champions’ – large multinational firms with globally recognised brands able to compete in the international marketplace (see chart). Examples of such global champions, of which authorities in Beijing have estimated there will be 150 within a decade, would include Hai’er (home appliances – occupying more than half of the small refrigerator market in the US), Galanz (microwaves – producing one third of microwave ovens in the world under its own brand), and Tsingtao (beer)."

Source: Deutsche Bank Research

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