China's Computer Maker Lenovo is Aiming for Olympic Gold
From the Los Angeles Times:
"As athletes from 84 countries vie for Olympic medals in Turin, Italy, one Chinese competitor is aiming for a different kind of gold. Executives at China's biggest computer maker, Lenovo Group, hope that the exposure of being the Winter Games' official computer supplier will boost recognition of a largely unfamiliar brand.
Lenovo last year took over one of the world's best-known brands, when it acquired the personal computer business of IBM Corp., which makes ThinkPad laptops and ThinkCentre desktops. The $1.25-billion purchase made Lenovo the world's third-largest PC maker after Dell Inc. and Hewlett-Packard Co."
"For Lenovo, the Olympics are a global coming-out party — and a chance to demonstrate that the 6,000 desktops, 800 laptops and 350 servers it has provided to manage statistics, store medical records and access the Internet can withstand cold, snow and high expectations."
Related:
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