Interview with The9's Senior Marketing Manager for World of Warcraft in China
"Online gaming is so popular in China, the country has more than 100 online game operators. One of the most successful is Shanghai-based The9, which focuses primarily on MMORPGs. In 2003, they launched MU Online, which attracted over 15 million subscribers within two years.
The9 is also in charge of running Blizzard's international hit World of Warcraft (WoW) for Chinese gamers--who account for more than half of the game's 5.5 million worldwide customers. On a recent visit to Shanghai, I had a chance to meet with Hoyt Ma, The9's Senior Marketing Manager for WoW. We talked about his job and the growing popularity of gaming in China."