IPO Candidate Baidu Needs to Find an Edge over Google
From Reuters: IPO VIEW-China's Google hopeful needs an edge
"Chinese search engine Baidu.com could become one of the hottest U.S. initial public offerings this year in light of Wall Street's interest in China and online seach engines.
But Baidu needs to find an edge over Google, which is expanding in China, to justify its high premiums.
The Beijing-based company's price to earnings ratio, based on an assumed pricing of $20 and annualized earnings of the most recent quarter, is an astounding 528, as calculated by Francis Gaskins, an IPO expert with IPOdesktop.com."
"The fact that Baidu is only selling $75 million of shares means demand could well exceed supply when it debuts on Nasdaq on Aug. 4 under the proposed symbol "BIDU." Goldman Sachs and Credit Suisse First Boston are lead managers.
"Seventy five million dollars is almost nothing for an IPO," Gaskins said. "If you want to participate in China's search market, there is nobody else."
"Adding allure to Baidu's IPO is Google's 2.6 percent stake in the company. There is speculation that Google might acquire Baidu to expand quickly in China, similar to what eBay Inc. did to Chinese online auction house Eachnet.
But if Google choses to go into China alone, that could present a big risk for Baidu."
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