2005 Analyst Conference - EBay looks for growth in China

From MarketWatch: EBay looks for growth in China

"While Korea is eBay's biggest marketplace in Asia, having generated $1.1 billion in gross merchandise value in 2004, China will fuel eBay's growth in the region, executives said. EBay China generated $307 million in gross merchandise value in 2004.
Jay Lee, vice president of eBay's Asia region, said that China will fuel Asia growth. Lee reiterated that eBay will invest $100 million in China this year. China has 70 million middle class households currently, he said. That's expected to grow to 170 million by 2010. Lee said that eBay's investment in China will include significant online marketing spending as well as TV campaigns. Lee said that eBay will have "tightly integrated" online campaigns with NetEase and Shanda Interactive Entertainment Ltd., two providers of online content in China." Read more