Taobao Enters B2C Market
"Already the country's most popular consumer auction site, Taobao now wants to establish itself as an online storefront for large manufacturers and retailers.
"Taobao is like the eBay model, and what we're adding is an Amazon.com," said Porter Erisman, Alibaba's vice president of international marketing."
"Electronics makers Motorola Inc., Nokia Corp. and Haier Group, as well as apparel companies Adidas Salomon AG, Li Ning Co. Ltd. and Giordano (China) Co. Ltd. have signed up to open stores on Taobao, which promises more deals are in the works."
"One source of new sellers on Taobao is its sister site, Alibaba.com, an online directory of companies and products spanning 10 million small and medium-sized Chinese businesses."