Sohu & SMGBB.cn Cooperate to Broadcast World Cup Online for Free in China

From Interfax China:

"Nasdaq listed Sohu.com Inc. and SMGBB.cn, a broadband service provider under Shanghai Media Group (SMG), announced Thursday it will broadcast the 2006 World Cup in China free of charge.

"Instead of charging broadband users for the broadcasting, we will mainly make profit from online advertisement and wireless value-added services business, both of which can generate a large amount of revenue," Zhang (SMG's Vice President and General Manager of SMGBB) said."