The Chinese MMORPG Market: Legend of Mir II vs. World of Warcraft
From Azzor: Azzor visits China - The Chinese MMORPG Market
"The Chinese market is dominated by Legend of Mir II (or Legend2 for short). A historical mythical battle adventure MMORPG (Massive Multiplayer Online Role Playing Game), Legend2 is "virtual China". Averaging 600,000 concurrent users online (and sometimes more than a million), the game has dominated the Chinese MMORPG scene for the last three years. Legend2 now has over 20 million subscribers, and has been able to trounce all would-be competitors who have attempted to overthrow its top rung as a Chinese MMORPG."
"The game is run by Shanda, a large Chinese online entertainment company. With over 140 million subscribers across all games, the huge market has made the company's owner the richest man in China. Massively multiplayer online games are some of the most popular games in China. They don't have piracy problems like other games, and generate ongoing revenue streams that entice companies like Shanda to invest in them."
"Many Chinese fans think WoW will take the leading place away from Legend2 in the Chinese market. As Fears was quick to point out, Legend2 is now five years old and the graphics are very outdated. Still, impressive graphical games like Lineage2 have been unable to crack the stranglehold that Legend2 has on the market. World of Warcraft requires a more powerful computer than Legend2 does, so it will have difficulties on that front. For a new game however, WoW's requirements are relatively low when compared with other games (like Lineage2)."
"WoW China's launch could end up being a very profitable venture for 9city and Blizzard. Analysts believe that WoW's success will bring new people to the MMORPG genre in China, and as a result the game won't have a large negative impact on Shanda and other MMO companies in China."
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