New research reports on Chinese online game market: Shanda, Netease, The9, World of Warcraft (WoW), Tencent, Sina
Billsdue points at four recently released reports on the Chinese game market.
Goldman Sachs: Global fall-out from World of Warcraft (the potential impact of World of Warcraft on Netease and Shanda)
"We expect WoW's open-beta test to disrupt the China online game market, hurting or delaying other game releases."
DBS Vickers on Tencent: Tencent - a major game player in the making
"Tencent will be a major online game player in China with a diversified game portfolio. However, the market is yet to recognise the business value of games."
DBS Vickers on Casual Gaming: The year of casual games
"At the same time, the popularity of casual games has increased, as against the declining popularity of MMORPG. These results are positive to Tencent, the largest casual game operator and our top pick of the sector. Reiterate Overweight on the Internet sector."
UBS Investment Research on Shanda: Team, market and new growth