Sina Continues to bulk up its Content Offerings as a Major Portal

From Fool.com: A Sina of the Times

"Although shares of Sina suffered last week when it released its quarterly numbers, long-term investors who see the opportunities in China should take the news in stride. China is one of the most exciting markets for the Internet. In fact, Internet usage is expected to skyrocket, with users seen increasing by 28% this year alone."

"That's why many people are examining China-centric Internet companies like Sina, Shanda Interactive (SNDA), Sohu.com (SOHU), and Netease (NTES). While the risks of doing business in that country remain an important consideration when deciding to buy such stocks, the potential for growth can certainly outweigh some of the concerns -- as well as some short-term bumpiness."

Meanwhile, Sina continues to bulk up its content offerings as a major portal in China. For example, by the end of the current quarter, Sina will have its in-house search engine up and ready to go. It doesn't take much imagination to see that that's an important element to the company's growth strategy. It's also already pulling a Google by upping its free mail to 1.5 gigabytes of storage, and is echoing many U.S. counterparts by offering instant messaging service. It also offers popular games to its users, as do many of its competitors."

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