Sunday, May 01, 2005

A Jack Welch Of Communists - Haier's CEO Aims to Create a Global Brand

From Newsweek: A Jack Welch Of Communists

"Beijing aims to have at least 50 companies in the Fortune 500 by 2010. Last year 15 made the list, but China still doesn't have a household name to call its own. Many people think that Haier (pronounced Higher) could be the first. "Haier is the best brand, without a doubt, in China," says Wang Jing, general manager for Beijing Famous Brand Evaluation Co., a private firm. "The story of Haier is a good example to other Chinese companies."

"Today Haier is one of the world's top five producers of household appliances, with 30,000 employees and more than $12 billion in revenue."

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