Saturday, March 05, 2005

Lenovo Takes On Dell

From Lenovo Takes On Dell

"Lenovo is poised to turn up the heat in the market-share war against Dell and Hewlett-Packard by bringing a new value line of PCs to the U.S. market."

"Lenovo plans to spend $200 million in marketing funds to help drive sales through the channel, Ward ( IBM veteran, who will become CEO of the combined IBM-Lenovo venture) said."

"The new line of Lenovo PCs will be priced aggressively against competitors such as Dell, while existing IBM systems will be positioned as offerings that sport additional features at prices that slightly undercut rival offerings, Ward said. "It's a misnomer that Dell is the low price leader. But this will make us a lot more competitive to Dell." Read more


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