Tuesday, January 25, 2005

China's huge and unique online advertising opportunity

From The Guardian: Sino the times

"... the first independent figures were compiled at the end of last year by the international web auditor, Nielsen//NetRatings. It found that in one week alone 100 million people were logging on to China's top four portals. "

"According to Connecting with China, a report published last week, web advertising revenue growth is running at 40% per year (more than double traditional advertising) and search marketing is expanding at 60%. Two out of the top three Chinese portals, Sohu and Netease.com, are reporting increases of 70% and 60% respectively in advertising income for 2004."

"China is no longer the "factory of Asia" but has become the world's fourth largest market for luxury goods, accounting for 12% of global demand, according to investment bank Goldman Sachs." Read more

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