Thursday, May 25, 2006

Shanda Deal Expands Disney in China

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"An online game featuring popular Disney characters will be launched in China next year, under an agreement between the US media giant and a local games company.

Disney and local partner Shanda Interactive Entertainment said that the game is designed to appeal to a broader audience than existing online games, such as female gamers.
Shanda will develop, distribute and operate an "online casual game based on the magical worlds of Disney and featuring some of Disney's most popular animated characters"."


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