China Mobile Takes More Content Cash

From The Standard: China Mobile Takes More Content Cash

"China Mobile (HK), the world's largest cellphone company by users, said it will keep a larger share of revenue from non-voice services under new revenue-sharing arrangements.
It will keep 30 percent of gross revenues on short messaging services and other value-added services offered by its partners in return for helping them with after-sales and support services. Its share will rise to 50 percent if it helps market services."

"Service providers such as Sina.com and Tom Online now keep 85 percent of gross revenues from messaging and value-added services to China Mobile users.
Service providers have the option of retaining the 85-15 sharing arrangement, but China Mobile will provide only basic billing services in return."

"''The new program will be implemented soon, probably in one or two months,'' said Guan Yimin, a China Mobile spokesman in Hong Kong."