China telcos push Internet TV (IPTV), but who will watch?

From Reuters: China telcos push Internet TV, but who will watch?

"China's two fixed-line phone companies are moving ahead with plans to offer pay TV on their broadband networks, hoping to overcome tough restrictions on programming and squeeze more profits out of their infrastructure."

"Analysts and industry watchers say the pair face an uphill battle to popularise the medium. As well as a dearth of good programming, they must contend with competition from cable TV operators rolling out premium services, likely to include video-on-demand and a wider choice of viewing. Moreover, due to strict controls on editorial content in China, much of the early programming is expected to be made by state-run companies, making it similar to what is already available through standard channels." Read more