Rumor: Sina To Acquire Search Engine Zhongsou

From Pacific Epoch:

"A rumor surfaced today saying that Sina (SINA) will acquire Huicong's search engine Zhongsou.com. Sina and Huicong dropped 3.6 and 0.6 percent to close at US$32.94 and HKD1.78 last Friday."

From ChinaTechNews:

"Local technology media sources are reporting that Sina.com may be eyeing a takeover of search partner Zhongsou.com's specialized search activities. Sina's proprietary search directories and engine have been a weak spot for the company, and Sina has bolstered itself by partnering with various companies over the years." Read More


About Zhongsou.com: (from hcgroup.com)

" Since its entry into the Chinese search engine market in 2002, Zhongsou (the former HC Search) has made a lot of achievements. In over one year, it has become the largest Chinese search engine provider in the world, providing search engine services to the well-known websites such as Sina, Sohu, Netease, Tom and thousands of excellent Chinese websites in different areas and industries in China Search Alliance." Read More


Personal comment: As far as I know Sohu and Netease no longer are using Zhongsou as their search engine. (Sohu now uses its own search engine sogou.com and Netease has partnered with google)